Exploratory study of undergraduates' perceptions on the Internet marketing strategies of travel agencies.
Ong, Hong Nie.
Lim, Sook Ting.
Date of Issue2001
College of Business (Nanyang Business School)
This research was carried out to determine the effectiveness of tour package webpages as a marketing tool among undergraduates. The awareness level is used to measure effectiveness of tour package webpages as the biggest gap between searching and buying on the Web exists in the travel area.
Final Year Project (FYP)
Nanyang Technological University