Investigation into the dimensions that influence undergraduates in the selection of an Internet bank.
Lim, Ee Ling.
Hoon, Tian Loong.
Date of Issue2001
College of Business (Nanyang Business School)
An investigation into the dimensions that influence the selection of an Internet bank of undergraduates. The seven dimensions investigated are ‘assurance’, ‘accessibility’, ‘responsiveness’, ‘communication’, ‘user-friendliness’, ‘pricing’ and ‘appearance’.
Final Year Project (FYP)
Nanyang Technological University