Does country of origin matter to Singaporean consumers in evaluating food products?
Chen, Kheng Fatt.
Han, Seck Teng.
Lim, Chee Boon.
Date of Issue2001
College of Business (Nanyang Business School)
This study examines the influence of Country of Origin (COO) relative to other attributes on Singaporean consumers’ evaluation of food.
Final Year Project (FYP)
Nanyang Technological University