Study of customer's perception and motivation on online purchasing.
Goh, Hweee Hoon.
Goh, Su Twan.
Chew, Weng Keong.
Date of Issue2001
College of Business (Nanyang Business School)
This study focuses on finding the factors that motivate consumers to buy online.
DRNTU::Business::Information technology::Electronic commerce
Final Year Project (FYP)
Nanyang Technological University