Adopt art! : a strategic public communications campaign to raise awareness for every special arts.
Chopard, Maxie Su Ann.
Tan, Grace Shin Hui.
Yap, Angeline Pei Ling.
Date of Issue2007
Wee Kim Wee School of Communication and Information
Intuition is a group comprising of three undergraduates working with Very Special Arts Singapore (VSA) as part of a final year project. The name came about because the group wanted to have an intuitive sense of their client’s needs and aimed to assist the mine very way possible. The Adopt Art campaign was as trategic promotional campaign designed to create awareness for Very Special Arts (VSA) Singapore among the public as well as people with disabilities and their care givers in Singapore. Indepth research, publicity, advertising and evaluation were carried out in a carefully crafted campaign to accomplish the dual objectives of heightening awareness and engaging both the public and the disabled community in the activities of VSA. The campaign reflected the importance of adopting an initiated approach incommunicating the talent of VSA artists to the media and the necessity of cooperating with external bodies for publicity. This project also provided VSA with further recommendations to facilitate future events, as well as an established platform from which other areas of expansion and collaboration could be developed.
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Final Year Project (FYP)
Nanyang Technological University