Developing an online marketing strategy for a SME.
Hoo, Hian Choon.
Seck, Eugene Yee Shiong.
Tham, Tuck Weng.
Date of Issue2001
College of Business (Nanyang Business School)
The aim of this project is to develop an online marketing presence for a SME, Training Team Pte Ltd. It covers the development of an e-business applying the Electronic Business Value framework. With the Customer Relationship Life Cycle, customers’ on-line information needs were surveyed and a useful website was created.
Final Year Project (FYP)
Nanyang Technological University