Exploratory study on the effectiveness of Internet marketing used in Singapore hotel industry.
Seng, Diana Peck Wee.
Ng, Kevin Tiong Kiat.
Ho, Tse Wei.
Date of Issue2001
College of Business (Nanyang Business School)
This exploratory study seeks to examine the effectiveness of Internet Marketing in the hotel industry in Singapore through analysing the differences between the travel agents expectations of service and hotels’ understanding of those expectations.
Final Year Project (FYP)
Nanyang Technological University