Listen to the customers.
Leow, Sok Tyng.
Quek, Ann-Marie Kor Kia.
Kwek, Angeline Lee Hiang.
Date of Issue2001
College of Business (Nanyang Business School)
This paper aims to incorporate service-marketing concepts into the formulation of more effective marketing strategies for local fast food chains to help them achieve greater competitiveness.
Final Year Project (FYP)
Nanyang Technological University