Feasibility of electronic commerce in the jewelry industry

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Author
Ang, Kai Ning
Leow, Mei Ye
Wong, Fui Ting
Date of Issue
2001
School
College of Business (Nanyang Business School)
Abstract
The objectives of our research are to determine the factors that motivate and deter comsumers from buying jewelry online and the feasibility of electronic commerce in the jewelry industry.
Subject
DRNTU::Business::Information technology::Electronic commerce
Type
Final Year Project (FYP)
Rights
Nanyang Technological University
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