Boat Quay : its past, present and future.
Lau, Chok Yee.
Ker, Mei Yin.
Loo, Melissa Anne Li Lyn.
Date of Issue2001
College of Business (Nanyang Business School)
This research examines the effectiveness of Boat Quay's marketing strategy in light of the problems it currently faces and possible recommendations on the future marketing plans are made.
Final Year Project (FYP)
Nanyang Technological University