A successful story : THIS Fashion.
Lim, Gek Hong.
Goh, Kar Hui.
Ho, Sze Khai.
Date of Issue2001
College of Business (Nanyang Business School)
A case study with the aim of finding out the main success factors of THIS FASHION. And also, to find out factors influencing the patronization of stores, purchases, strengths and weaknesses of TF and success of diversification.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University