Spousal buyer behavior between Singapore and Malaysia.
Fong, Sharon Ee.
Loh, Phui Yeng.
Cheow, Peng Kuan.
Date of Issue2001
College of Business (Nanyang Business School)
A research on buyer behavior between spouses in Singapore and Malaysia. The focus will be on the social class and the cultural effects on the spousal behavior.
Final Year Project (FYP)
Nanyang Technological University