Comparison of spousal influence on family purchase decision-making between the United States and Singapore.
Ng, Kuan Hwa.
Tan, Wendy Wan Li.
Teo, Chai Ying.
Date of Issue2001
College of Business (Nanyang Business School)
Our research intends to find out similarities and differences between family purchase decision-making between American and Singaporean families. In addition, cross-cultural implications are examined.
Final Year Project (FYP)
Nanyang Technological University