Manager vs consumer perception of specialty coffee cafe attributes.
Liow, Loo Chin.
Tan, Mei Yen.
Yeo, Yin Yin.
Date of Issue2001
College of Business (Nanyang Business School)
We segment the consumers in the four cafes, Coffee Club, Starbucks, Spinelli and The Coffee Bean & Tea Leave, based on the attributes they seek for. Thus, the individual four cafes will better cater to the needs of their target segments respectively.
Final Year Project (FYP)
Nanyang Technological University