Bancassurance : a different perspective.
Choong, Tze Shin@Chuang, Tze Shin.
Goh, Gooi Ping.
Pang, Seng Hui.
Date of Issue2001
College of Business (Nanyang Business School)
Our report aims to discuss the factors that influence local consumers' buying decision of bancassurance products. An analysis of differing views between consumers & banks and local & foreign banks are also being studied. Through these, we aim to suggest recommendations that could help banks in making bancassurance a respectable distribution channel of insurance in Singapore.
Final Year Project (FYP)
Nanyang Technological University