Effects of early liberalisation of Singapore's mobile telecommunications industry on customer satisfaction and brand loyalty.
Chia, Ju Yen.
Leo, Mei Sze.
Ng, Lay Hong.
Date of Issue2001
College of Business (Nanyang Business School)
This research looked at the antecedents that affect customer satisfaction and brand loyalty in the Singapore’s mobile telecommunications industry. More specifically, it examined the relationship of price and service quality, with customer satisfaction, and advertising and promotion, with brand loyalty.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University