Campaign ignition : striking a flint between the young and old.
Simranpal Singh Sandhu.
Moh, April Shijia.
Zhao, Jasmine Liping.
Date of Issue2006
Wee Kim Wee School of Communication and Information
Aware of the growing generation gap in Singapore today, the campaign sought to promote intergenerational bonding through a series of meaningful and fun-filled events.
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Final Year Project (FYP)
Nanyang Technological University