An exploratory research on attitudes towards advertising [Singapore].
Chew, Grace Lay Ling.
Han, Sherin Lai Kuen.
Song, Lilian Gek Kin.
Date of Issue2001
College of Business (Nanyang Business School)
This project is to investigate the various socialization factors that affect consumers' attitudes towards advertising.
Final Year Project (FYP)
Nanyang Technological University