E-incentives for the online consumer : a comprehensive study.
Lui, Clarinda Ya Ying.
Ng, Hui Kwang.
Ng, Yan Hooi.
Date of Issue2001
College of Business (Nanyang Business School)
An in-depth study of the multi-faceted effects of E-incentives, the online version of traditional sales promotions. Includes study of impact of E-incentives on purchase behavior, customer attraction, satisfaction and loyalty.
DRNTU::Business::Information technology::Electronic commerce
Final Year Project (FYP)
Nanyang Technological University