The uniquely Singapore race : a promotional campaign for the "Uniquely Singapore" brand.
Tan, Venga Wenkai.
Teng, Renessa Shu Feng.
Date of Issue2006
Wee Kim Wee School of Communication and Information
The Uniquely Singapore Race is a brand communications project for Singapore Tourism Board (STB) which aims to communicate the "Uniquely Singapore" brand to youths 18 to 26 years old in polytechnnics and universities of Singapore.
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Final Year Project (FYP)
Nanyang Technological University