Mobile commerce in Singapore.
Leow, Seok Wei.
Liang, Joyce Huiyi.
Date of Issue2001
College of Business (Nanyang Business School)
This research study focuses on the business-to-consumer aspect of mobile commerce: the awareness of mobile commerce, the willingness to adopt mobile commerce, the characteristics of the potential adopters, the motivations and deterrents of mobile commerce and the future potential of mobile commerce.In all,this research hopes to provide useful information to businesses.
DRNTU::Business::Information technology::Mobile commerce
Final Year Project (FYP)
Nanyang Technological University