Fads : when wants become needs.
Chin, Yee Mien.
Choong, Amy Jyy Jiun.
Teo, Terence Wei Werne.
Date of Issue2001
College of Business (Nanyang Business School)
The illogical behaviour of Hello Kitty fanatics gave birth to the idea for this Applied Research Project (ARP) – to conceptualize the determinants of fads with an aim to provide an insight into how to profit from fads.
Final Year Project (FYP)
Nanyang Technological University