Money for goods/skills/services or goods/skills/services for money? their histories matter.

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Author
Soh, Ivy Hwee Fun.
Ng, Li Ching.
Lim, Lee Keng.
Date of Issue
2001
School
College of Business (Nanyang Business School)
Abstract
The effect of windfall gains (goods, services and skills) on the psychology of the consumers is tested and evaluated by using the willingness to buy/sell technique.Possible implications are also discussed.
Subject
DRNTU::Business::Marketing::Consumer behavior
Type
Final Year Project (FYP)
Rights
Nanyang Technological University
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