Money for goods/skills/services or goods/skills/services for money? their histories matter.
Soh, Ivy Hwee Fun.
Ng, Li Ching.
Lim, Lee Keng.
Date of Issue2001
College of Business (Nanyang Business School)
The effect of windfall gains (goods, services and skills) on the psychology of the consumers is tested and evaluated by using the willingness to buy/sell technique.Possible implications are also discussed.
Final Year Project (FYP)
Nanyang Technological University