First time and repeat caucasian visitors to Singapore.
Chong, Yoke Ting.
Koh, Hsiao Hua.
Ng, Shu Ping.
Date of Issue2001
College of Business (Nanyang Business School)
This applied research project investigates the differences between first time and repeat Caucasian tourists. It examines their satisfaction with Singapore as a holiday destination and reports on the findings of their perceptions of destination attributes. Their future holiday intentions to return to Singapore are also investigated.
DRNTU::Business::Industries and labor
Final Year Project (FYP)
Nanyang Technological University