Online marketing : a boon or bane for businesses?
Lee, Daphne Mun Lyn
Tay, Kai Ling
Wai, Sook Har
Date of Issue2001
College of Business (Nanyang Business School)
A study on the differences between online marketing and traditional marketing methods. An analysis of whether the online avenue is replacing traditional methods, and the possibility of MNCs using it solely as a marketing strategy. Future growth of online marketing and its impact on businesses will be examined.
Final Year Project (FYP)
Nanyang Technological University