dc.contributor.authorNg, Chee Shen.en_US
dc.contributor.authorShi, Stephanie Junzhi.en_US
dc.contributor.authorTan, Eng Lee.en_US
dc.date.accessioned2008-09-10T07:14:46Z
dc.date.available2008-09-10T07:14:46Z
dc.date.copyright2006en_US
dc.date.issued2006
dc.identifier.urihttp://hdl.handle.net/10356/1135
dc.description.abstract(This FYP consists of 3 sections) This is an awareness campaign aims to increase knowledge and interest of Food from the Heart's activities and to promote the social cause of helping the poor and needy through providing food items via media publicity and public events.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
dc.title“Crumbs of Kindness” : a strategic public communication campaign for Food from the Heart, a voluntary food distribution programme.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorSriramesh, Krishnamurthy.en_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US


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