Banking industry in Singapore : potential country-of-origin effects upon deregulation
Lee, Alex Tiong Wee
Gan, Gem Yea Shiuan
Date of Issue2001
College of Business (Nanyang Business School)
This study investigates the existence of country-of-origin (COO) effects in a hypothetical deregulated banking industry. Marketing implications are also discussed.
Final Year Project (FYP)
Nanyang Technological University