“Crumbs of Kindness” : a strategic public communication campaign for Food from the Heart, a voluntary food distribution programme.
Ng, Chee Shen.
Shi, Stephanie Junzhi.
Tan, Eng Lee.
Date of Issue2006
Wee Kim Wee School of Communication and Information
(This FYP consists of 3 sections) This is an awareness campaign aims to increase knowledge and interest of Food from the Heart's activities and to promote the social cause of helping the poor and needy through providing food items via media publicity and public events.
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Final Year Project (FYP)
Nanyang Technological University