Consumer preferences and its implications on the effectiveness of commercial web sites.
Goh, Sock Boon.
Tham, Su Mei.
Lim, Lee Hwa.
Date of Issue2001
College of Business (Nanyang Business School)
This paper is an attempt to identify the criteria that influences the consumers’ use of the Web site, rank the criteria and assess the implications of the ranked criteria on the effectiveness of a Web site.
Final Year Project (FYP)
Nanyang Technological University