Individualist-collectivist construct and the social aspects of shopping.
Ng, Siu Fang.
Ong, Yen Lyn.
Teo, Su Chern.
Date of Issue2001
College of Business (Nanyang Business School)
The paper seeks to explain the attitudes of young Singaporean adults toward online shopping and real life shopping. It examines the impact of the individualist-collectivist construct on shopping behaviour in Singapore. In addition, it discusses alternative factors that influence the shopping behaviour.
Final Year Project (FYP)
Nanyang Technological University