Integrated Marketing Communications (IMC) campaign for student advisory centre's youth anti-run away campaign.
Lee, Jasmine Meijin.
Goh, Sylvia Sze Mein.
Date of Issue2006
Wee Kim Wee School of Communication and Information
A 12-week long educational and public awareness campaign concerning youth runaways in the western region of Singapore, aimed to communicate the dangers and alternatives of running away, in particular to at-risk youths aged between 12-18 years and the general public.
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Final Year Project (FYP)
Nanyang Technological University