Empirical Study on trust elements in websites and the implications for e-tailers.
Lee, Foong Yee.
Loh, Mei Yin.
Tjioe, Hui Ling.
Date of Issue2001
College of Business (Nanyang Business School)
A study on the elements of trust that websites communicate through their web fronts. Websites of three industries ( Food, Books, Electronics) from three countries (Australia, US, Singapore)were evaluated against a set of criteria. Recommendations are made in terms of trust elements to focus when designing web sites.
DRNTU::Business::Information technology::Electronic commerce
Final Year Project (FYP)
Nanyang Technological University