Business-to-consumer electronic commerce : an exploratory study on the key variables that will add value to the customer and profit to the company.
Neow, Ah Hiok.
Tern, Hui Leng.
Toh, Kar Hoon.
Date of Issue2001
College of Business (Nanyang Business School)
This research examines two aspects of Business-to-Consumer (B2C) Electronic Commerce (EC): companies’ strategies and business models and consumers’ needs and wants and their concerns. The research is exploratory in nature and hopes to give greater insights into this area of research.
DRNTU::Business::Information technology::Electronic commerce
Final Year Project (FYP)
Nanyang Technological University