Emergence of Starhub and its impact on SingTel mobile and Mobileone.
Chew, Priscilla Yen Ling.
Leong, Hui Jing.
Ong, Daphne Beng Hui.
Date of Issue2001
College of Business (Nanyang Business School)
The entry of StarHub has lead to wild excitement from the consumers. This research aims to examine the impacts of this new gaint and consumers' reaction. We examine the strengths and weaknesses of the 3 telecommunication incumbents and gave recommendations.
Final Year Project (FYP)
Nanyang Technological University