Analysis of the potential of the Web advertising market.
Chong, Yan Sin.
Yoh, Li Ching.
Tan, Michelle Su Jen.
Date of Issue2001
College of Business (Nanyang Business School)
Web advertising has been popularised as a marketing tool.In our report,we examined whether web advertising is merely a fad or a quality marketing tool from both the advertisers' and consumers' point of view.
Final Year Project (FYP)
Nanyang Technological University