Singaporean women's online buying behaviour.
Ong, Nicole Tai Tee.
Wong, Poh Ching.
Date of Issue2001
College of Business (Nanyang Business School)
This paper outlines the exploratory study of Signaporean women on the Internet. The profile of the Internet shopper, their attitudes, behaviour, preferences and the products that they have purchased, or showed preferenece to or not to purchase were uncovered. Comparisons between shopping behaviour online and offline were also made.
Final Year Project (FYP)
Nanyang Technological University