Consumer attitudes and behaviour towards online shopping : exploratory study
Kwan, Yen Ling
Lai, Susan Sok Feng
Date of Issue2000
College of Business (Nanyang Business School)
The research seeks to explore the consumer attitudes and behaviours towards online shopping in Singapore. A random sample was drawn and analysed. Recommendations were given to the government and potential businesses venturing into e-commerce. Recommendations for future research were also contributed.
Final Year Project (FYP)
Nanyang Technological University