Gui, Wee Lee.
Lim, Swee Kuan.
Teo, Moon Hian.
Date of Issue2000
College of Business (Nanyang Business School)
This research attempts to uncover the attitudes and behavioural responses of Singapore consumers when faced with retail borrowing situations. An analysis of the 100 Singapore consumers' respondents would further be used to investigate whether character traits such as gender, age, income and personality would determine their responses and attitudes towards retail borrowing.
Final Year Project (FYP)
Nanyang Technological University