Understanding service quality in coffee outlets
Kaur, Perveenjit Amarjit S.
Ng, Li Ann
Filza Sarip Udin
Date of Issue2000
College of Business (Nanyang Business School)
This study was conceived to design a questionnaire that would better understand service quality in the cofee outlet industry, as compared to the SERVQUAL questionnaire in accessing customer expectations and perceptions.
Final Year Project (FYP)
Nanyang Technological University