Assessment of husbands' influence in grocery products purchasing.
Cheong, Kin Fang.
Goh, Phit Yen.
Soh, Xiu Hui.
Date of Issue2000
College of Business (Nanyang Business School)
Our study is to reassess the role played by husbands in grocery product purchases, and the factors that may contribute to this change. This helps marketers to identify the recent change in husbands' role in grocery products purchases so as to gain an insight of husbands as shoppers.
Final Year Project (FYP)
Nanyang Technological University