Brand equity as a predictor of market share.
Lim, Daphne Lian Eng.
Koh, Hwei Mei.
Loh, Eunice Puay San.
Date of Issue2000
College of Business (Nanyang Business School)
The study addresses the issue of how brand equity can affect the market share of the company. Thus, the factors of brand equity will also in turn affect market share. As such, this paper seeks to identify the extent in which such factors affect market share and the predictive value of brand equity as a whole.
Final Year Project (FYP)
Nanyang Technological University