The impact of market share as a cognitive component on consumers' perception of product quality in Asian societies.
Heu, Ann Nee.
Soh, Yen Yen.
Tan, Su Hwei.
Date of Issue2000
College of Business (Nanyang Business School)
Our study attempts to analyse the impact of market share as a cognitive component of Asian consumers' perception of product quality. An ANOVA was performed on 400 survey findings and the results show a significant relationship between market share and perceived product quality for shopping, convenience and specialty goods category.
Final Year Project (FYP)
Nanyang Technological University