Training the sales force in the hotel industry : Singapore, a case in point.
Ng, Chwee Fun.
Soon, Fong Hee.
Teo, Kay Leng.
Date of Issue2000
College of Business (Nanyang Business School)
This study aims to examine the difference of the perceived level of importance of various sales training variables between international chain hotels and local hotels. In addition, this paper also attempts to find out the extent of assistance provided by external organizations such as the Singapore Tourism Board to both categories of hotels in sales training.
Final Year Project (FYP)
Nanyang Technological University