dc.contributor.authorAng, Mei Sanen_US
dc.date.accessioned2008-09-10T07:14:29Z
dc.date.available2008-09-10T07:14:29Z
dc.date.copyright2002en_US
dc.date.issued2002
dc.identifier.urihttp://hdl.handle.net/10356/1110
dc.description.abstractThe aim of this study is to look at how the marketing and media strategies of telecommunication companies are defined by their advertisements. The focus is on print advertisements.en_US
dc.format.extent79 p.
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
dc.titleA comprehensive look at how marketing strategies relate to advertising (a case study of SingTel, M1, Starhub and Virgin Mobile)en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorFrith, Katherine Tolanden_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US


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