Power of branding in the computer industry.
Chew, Sze Yung.
Lam, Swee Kuin.
Li, Tze Jiun.
Date of Issue2000
College of Business (Nanyang Business School)
The success of a company does not just depend on developing the right product, selling it at the right price and location, it also needs to communicate its offers to target markets in order to persuade them to make purchases. Effective communication is facilitated through the use of brands as it allows companies to let consumers differentiate a product from that of a competitors.
Final Year Project (FYP)
Nanyang Technological University