dc.contributor.authorFoo, Sheryl Yunwen.en_US
dc.date.accessioned2008-09-10T07:14:25Z
dc.date.available2008-09-10T07:14:25Z
dc.date.copyright2006en_US
dc.date.issued2006
dc.identifier.urihttp://hdl.handle.net/10356/1102
dc.description.abstractExamination of two research areas: awareness and attitudes of a fragmented yet vital public of the 1979-launched annual Speak Mandarin Campaign (SMC), which is designed to promote Mandarin in place of dialects and subsequently to encourage English-speaking Chinese to learn Mandarin.en_US
dc.rightsNanyang Technological Universityen_US
dc.subjectDRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
dc.titleSpeak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates.en_US
dc.typeFinal Year Project (FYP)en_US
dc.contributor.supervisorXu, Xiaogeen_US
dc.contributor.schoolWee Kim Wee School of Communication and Informationen_US
dc.description.degreeBachelor of Communication Studiesen_US


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record