Speak Mandarin campaign in the 21st century : examining the awareness and attitudes of NTU undergraduates.
Foo, Sheryl Yunwen.
Date of Issue2006
Wee Kim Wee School of Communication and Information
Examination of two research areas: awareness and attitudes of a fragmented yet vital public of the 1979-launched annual Speak Mandarin Campaign (SMC), which is designed to promote Mandarin in place of dialects and subsequently to encourage English-speaking Chinese to learn Mandarin.
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
Final Year Project (FYP)
Nanyang Technological University