Consumer behavior towards online shopping.
Koon, Jin Yu.
Liau, Hon Tiong.
Quek, Jeffrey Seow Kwang.
Date of Issue2008
College of Business (Nanyang Business School)
This study investigates the behavior of Singaporean consumers towards online shopping, more specifically how extrinsic and intrinsic motivational factors influence their online shopping behavior.
Final Year Project (FYP)
Nanyang Technological University