Assessment of the marketing mix of Singapore tourist attractions in face of the financial crisis.
Lim, Joshua Ming.
Teh, Chai Siang.
Yew, Hui Ling.
Date of Issue1999
College of Business (Nanyang Business School)
Our primary objective is to assess the new marketing mix of Singapore leisure attractions, and we intend to do so by focusing on the actions of two attractions, the Singapore Zoological Gardens and the Night Safari. We aim to gauge the effectiveness of the new marketing mix adopted by the two attractions using published statistics, personal interviews, group observations and results from questionnaire surveys.
Final Year Project (FYP)
Nanyang Technological University