Campaign research : case study on anti-smoking campaign in Singapore.
Chua, Hui Koon.
Tan, Evelyn Chuen Lay.
Tan, Woei Tyng.
Date of Issue1999
College of Business (Nanyang Business School)
The aim of our research is to assess the effectiveness of the anti-smoking campaign. Prominent advertisements, employing different approaches, are used in our questionnaire. We assess the different approaches used in the campaigns held over the years based on our research findings.
Final Year Project (FYP)
Nanyang Technological University